Viola Shala

Portfolio

IG: @violasshala LI: /violashala

I love content that does work — strategy, calendars, captions, community. I bring marketing logic to creative output and ship results worth presenting.

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Hello,
I’m Viola !

I am a marketing student and content specialist based in Prishtina with hands-on experience managing social media and content calendars across brands in Kosovo and Germany. I am currently finishing my BA at the University of Prishtina — "Hasan Prishtina".

linkedin.com/in/violashala

Education

  • 2023–2026
    Bachelor’s in Marketing

    Universiteti i Prishtinës — “Hasan Prishtina”

  • Ongoing
    Self-study — Social & Algorithm

    Trends, tools, platform changes (weekly)

Experience

  • 2025
    Content Creator & co-Founder

    Travel Advisor — Prishtina, KS

  • 2023–25
    Social Media Manager

    Artful Candle — Heilbronn, DE

#Creativity #Communication #Detail-oriented #Adaptability

Technical skills

Tools & Apps
IgTkMtCv NtFgAiPs
Instagram · TikTok · Meta Suite · Canva · Notion · Figma · Illustrator · Photoshop
Capabilities
  • Content Strategy
  • Editorial Calendars
  • Community Management
  • UGC Campaigns
  • Analytics & Reporting
  • Brand Voice
Social Media Content Strategy Brand Voice Trend Research Reporting

Language

AlbanianNative
EnglishFluent

Hobbies & Interests

Travel
writing
Film
photography
Coffee
shops
Indie
magazines

Contents

Travel Advisor

Brand voice & calendar

Artful Candle

Daily ops & UGC

Strategy Decks

Senior reporting

Concepting

Contests & launches

01

Travel Advisor

  • Travel · DTC
  • @traveladvisor
  • traveladvisor.xk

Built the brand voice from zero. Owned the editorial calendar, shipped weekly, and ran a feedback loop between insights and the next week’s posts. Presented results to senior stakeholders.

The goals

The tasks

01 — Brand research
Voice

Warm, curious, locally rooted. Kosovo travel told without cliché.

02 — Target
Audience

25–40, urban, plans trips through saved posts and reels first.

03 — Values
Output

Slow content. Real places. Receipts in saves and shares.

The results

During the test period, May 1 → Nov 1:

  • Reached +56% more accounts vs prior period
  • Engagement up +12.9× (saves & shares)
  • Followers grew by +1,076
Insights Overview

Reached +56% more accounts compared to Apr 1 → Apr 30

  • Accounts reached3,920
  • Accounts engaged153
  • Total followers1,076
Project 01 — Travel Advisor Content Strategy · 2025
02

Artful Candle

  • DTC · Home
  • @artful.candle
  • artfulcandle.de

Day-to-day social ops for a German DTC home brand. Trend-watching, community management, contests that pulled real UGC. Adjusted campaigns weekly against analytics to compound reach.

+23%Reach Q4
+18%UGC submissions
4.6×Story replies
15moDaily ownership
Project 02 — Artful Candle Social Operations · 2023–25

Get in touch

Got a brand that needs a voice? Let’s talk.

violashala99@gmail.com
+383 49 530 462 · WhatsApp · Prishtina, Kosovo